Designing a 10$ LEGO Adventure

Project: LEGO internship
Product: LEGO City stunt plane SKU60323

Challenge

The mission was to create a modern-looking stunt plane for the 5+ target audience that fits into the LEGO City product portfolio for a $9.99 price point.
Photo: LEGO

PROCESS

To bring this plane to life, I had to build.. then rebuild.. aaand then rebuild again. It wasn't just about making the bricks fit - I also had to ensure the building experience was exciting, age appropriate and that the costs didn't exceed the budget. 
The 59-piece LEGO City stunt plane landed in the stores on 01-01-2022. The plane has a bright red and blue color scheme with a fiery back boost, opening cockpit, landing gear, and a fearless pilot. The mascot on the tail fin is a kingfisher because their unique flight patterns and diving abilities looks like the manoeuvres a stunt plane would perform in a show.

OUTCOME